We helped showcase a new product, AYEM, for a multinational food company, at a pop-up outside of Paddington Station in London.

Users begin in a canoe in a lovely river valley, guided by a friendly host who takes them on a gamified journey through the body to learn the benefits of Omega 3 DHA and Proteins. 

On top of a fun and educational experience, void of any brand forcing, the user receives a mixed reality of themselves inside the experience on the canoe.

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