Merck came to our partner company Applied VR and requested a VR experience to test interaction with pharmacists for diabetes patients.
We developed an experience that puts you in a model of a real pharmacy with a pharmacist captured with our stereoscopic video technique. She (the pharmacist) offers you diabetes medication using a number of different scripts. Focus group participants were asked questions after doing each version of the experience so that Merck could determine the optimal patter for the pharmacist to use with patients.
This case is a great example of the use of VR to cut costs in research and development for companies of all industries.