Merck approached our client Applied VR to request a VR experience to test interaction with pharmacists for diabetes patients.
We developed an experience that puts you in a model of a real pharmacy with a pharmacist captured with our stereoscopic video technique. The pharmacist offers you diabetes medication using a number of different scripts. Focus group participants were asked questions after seeing each version of the experience so that Merck could determine the optimal patter for the pharmacist to use with patients.
This case is a great example of the use of VR to cut costs and increase precision and scale in research and development for companies of all industries.