When AppliedVR wanted to give their clients an experience of how viscerally VR can impart a sense of presence, the feeling that you are there, they chose to partner with Studio Transcendent to create The Ledge.
The Ledge gives the viewer the experience of being sent up the side of a very tall building on a painting platform by a slightly devious billboard painter who offers to give you "the best view of the city." The trip that ensues is virtually guaranteed to induce the sensation of vertigo that is only felt atop a tall structure in real life. (This is completely distinct from sim-sickness, which this experience does not induce.)
We utilized stereoscopic video capture to embed our live actor in the computer generated experience so that you have the sensation that he is talking directly to you as he prepares you for your ascent.
Originally designed as a proof of concept for a corporate setting, The Ledge has come to be known as a thrill ride at events and demonstrations because of its ability to make the viewer feel like they are in danger of falling off of a real building while they are standing securely on the ground and its use of naturalistic humor to coax them along.